Die heute von der Arbeitsgemeinschaft Media-Analyse (agma) veröffentlichten neuesten Daten zur Nutzung digitaler Audioangebote bestätigen ein weiterhin dynamisches Wachstum digitaler Audio-Angebote.
Konkret zeigen die aktuellen Zahlen der ma 2019 IP Audio II: 320 Millionen Mal werden die ausgewiesenen Angebote monatlich abgerufen, wobei eine Online Audio Session durchschnittlich 62 Minuten dauert. Im Vergleich zum Vorjahr erzielen die digitalen RMS Angebote ein Wachstumsplus von 14 Prozent und liefern Werbekunden damit aktuell rund 100 Millionen Sessions pro Monat für ihre Kampagnen.
Dazu RMS Digitalchef, Frank Bachér: „Der anhaltende Boom von Smart Speakern & Co. im Audiobereich eröffnet uns als Vermarkter spannende, neue Dimensionen der Interaktion zwischen Marken und Nutzern. Das Schlüsselwort heißt Voice Advertising: Über interaktive Formate wie Dynamic Voice Activation oder Smart Speaker Activation können Werbetreibende jetzt – dank der Technologie der Sprachassistenten – in den direkten Dialog mit ihrer Zielgruppe treten. Sprache liefert die Basis für den direkten Call to Action im Audio-Umfeld und Voice Advertising wird neben der gelernten Display- und Video-Werbung zur spannenden, responsefähigen Werbeplattform. Wer diesen Trend jetzt erkennt und frühzeitig einsetzt, stellt die Weichen für den Erfolg der eigenen Marke auch im Voice Commerce.“
Die ma IP Audio dokumentiert die Streamingabrufe über alle digitalen Empfangswege – stationäres/mobiles Web, WLAN-Radio, externe Player, Radionutzung über Apps und umfasst 81 Publisher, 1085 Channels, zwei User-Generated-Radios und einen Musik-Streamingdienst. Die wachsende Bedeutung des digitalen Audio-Marktes spiegelt sich in den Daten zum Gesamtmarkt wider. Im Vergleich zur letzten Ausweisung ist der Markt insgesamt stabil geblieben. Der Leistungswert Hörstunde steigt für die Summe aller Online-Audio-Angebote monatlich um fünf Prozentpunkte auf über 331 Millionen Hörstunden.
| Online-Audio-Angebot | Q1 2019 Sessions Ø Monat | Q4 2018 Sessions Ø Monat | Veränderung absolut | % |
|---|---|---|---|---|
| Spotify | 105.556.725 | 119.066.895 | -13.510.170 | -11 |
| RMS ONLINE AUDIO | 99.542.437 | 94.784.617 | 4.757.820 | 5 |
| ARD Webradio Gesamt | 93.823.437 | 86.410.642 | 7.412.795 | 9 |
| ARD Livestream Gesamt | 93.617.479 | 86.194.366 | 7.423.113 | 9 |
| RMS ONLINE AUDIO 14-29 | 42.352.307 | 41.179.576 | 1.172.731 | 3 |
| RMS ONLINE AUDIO Kompakt | 39.872.529 | 40.504.182 | -631.653 | -2 |
| WDR Webradio Gesamt | 22.828.430 | 20.885.058 | 1.943.372 | 9 |
| WDR Livestream Gesamt | 22.702.212 | 20.757.837 | 1.944.375 | 9 |
| SpotCom Online Audio | 17.173.413 | 16.656.885 | 516.528 | 3 |
| SWR Webradio Gesamt | 16.964.233 | 16.238.435 | 725.798 | 4 |
| SWR Livestream Gesamt | 16.884.494 | 16.149.380 | 735.114 | 5 |
| NDR Livestream Gesamt | 16.393.558 | 14.746.382 | 1.647.176 | 11 |
| Radio-Kombi CP Media Südwest Online Audio | 14.718.652 | 13.830.068 | 888.584 | 6 |
| REGIOCAST Digital Group | 14.542.074 | 10.572.598 | 3.969.476 | 38 |
| STUDIO GONG Webcast | 13.647.766 | 12.149.210 | 1.498.556 | 12 |
| ANTENNE BAYERN Online Audio | 12.956.118 | 12.789.860 | 166.258 | 1 |
| BR Livestream Gesamt | 12.790.529 | 11.712.022 | 1.078.507 | 9 |
| radio NRW digital Gesamt | 11.876.871 | 10.063.462 | 1.813.409 | 18 |
| STUDIO GONG Simulcast | 11.527.887 | 9.879.828 | 1.648.059 | 17 |
| SpotCom simulcast Kombi | 11.486.459 | 10.440.204 | 1.046.255 | 10 |
| radio NRW simulcast | 11.417.385 | 9.652.059 | 1.765.326 | 18 |
| Radio-Kombi Baden-Württemberg Online Audio | 11.184.676 | 10.070.722 | 1.113.954 | 11 |
| SWR3 Webradio Gesamt | 9.608.054 | 8.956.367 | 651.687 | 7 |
| SWR3 Livestream | 9.570.191 | 8.911.839 | 658.352 | 7 |
| 1LIVE Webradio Gesamt | 9.138.374 | 8.491.960 | 646.414 | 8 |
| radionomy | 8.805.326 | 7.582.883 | 1.222.443 | 16 |
| ANTENNE BAYERN antenne (simulcast) | 8.425.803 | 7.692.979 | 732.824 | 10 |
| laut.fm | 8.035.647 | 8.400.156 | -364.509 | -4 |
| 1LIVE Livestream | 7.986.207 | 7.376.638 | 609.569 | 8 |
| BAYERN FUNKPAKET Webcast | 7.547.014 | 6.910.310 | 636.704 | 9 |
| STUDIO GONG Bayern Webcast | 7.547.014 | 6.910.310 | 636.704 | 9 |
| Radio/Tele FFH Online Audio | 7.491.321 | 8.012.382 | -521.061 | -7 |
| WDR 2 Livestream | 7.438.503 | 6.817.786 | 620.717 | 9 |
| Radio Regenbogen XXL Digital | 6.997.696 | 6.482.093 | 515.603 | 8 |
| NDR 2 Livestream | 6.852.020 | 6.210.098 | 641.922 | 10 |
| hr Livestream Gesamt | 6.660.019 | 6.179.383 | 480.636 | 8 |
| RPR Kombi Digital | 6.578.519 | 6.267.857 | 310.662 | 5 |
| Deutschlandradio Livestream Gesamt | 5.744.326 | 5.396.851 | 347.475 | 6 |
| SpotCom Channel Kombi | 5.686.953 | 6.216.681 | -529.728 | -9 |
| Radio/Tele FFH Simulcast | 5.575.573 | 5.631.667 | -56.094 | -1 |
| HIT RADIO FFH Online Audio | 5.550.200 | 6.019.346 | -469.146 | -8 |
| bigFM Digital | 5.516.836 | 5.481.461 | 35.375 | 1 |
| RBB Livestream Gesamt | 5.366.674 | 4.954.799 | 411.875 | 8 |
| NDR 1 Livestream Gesamt | 5.263.945 | 4.636.800 | 627.145 | 14 |
| MACH 3 Kombi Schleswig-Holstein/Hamburg Online Audio | 5.259.017 | 4.569.243 | 689.774 | 15 |
| TOPCITY FUNKPAKET Webcast | 4.968.048 | 4.589.029 | 379.019 | 8 |
| ROCK ANTENNE Online Audio Plus | 4.697.213 | 4.288.528 | 408.685 | 10 |
| BAYERN 3 Livestream | 4.646.633 | 4.173.023 | 473.610 | 11 |
| BAYERN 1 Livestream | 4.634.293 | 4.182.018 | 452.275 | 11 |
| ANTENNE BAYERN Channel Kombi | 4.530.316 | 5.096.881 | -566.565 | -11 |
| Deutschlandfunk Livestream | 4.254.149 | 4.010.359 | 243.790 | 6 |
| MDR Livestream Gesamt | 4.251.416 | 3.735.577 | 515.839 | 14 |
| HOT FUNKPAKET MAX Webcast | 4.225.478 | 3.993.925 | 231.553 | 6 |
| ROCK ANTENNE Online Audio | 4.217.294 | 3.867.025 | 350.269 | 9 |
| RMS RTL BERLIN KOMBI PLUS | 4.177.997 | 4.374.021 | -196.024 | -4 |
| HIT RADIO FFH Simulcast | 4.091.204 | 4.128.543 | -37.339 | -1 |
| RADIO BOB! Online Audio | 3.869.672 | 3.892.124 | -22.452 | -1 |
| WDR 4 Livestream | 3.685.671 | 3.160.604 | 525.067 | 17 |
| sunshine live Digital Kombi | 3.257.749 | 3.092.146 | 165.603 | 5 |
| HOT FUNKPAKET Webcast | 3.257.438 | 3.085.658 | 171.780 | 6 |
| AS&S Radio Nord-Kombi Online Audio | 3.252.825 | 3.198.567 | 54.258 | 2 |
| ROCK ANTENNE rockantenne (landesweit simulcast) | 3.060.657 | 2.747.225 | 313.432 | 11 |
| NDR 1 Niedersachsen Livestream | 2.774.871 | 2.390.808 | 384.063 | 16 |
| Lokalfunk Kombi Westfalen Online Audio | 2.689.339 | 2.136.672 | 552.667 | 26 |
| RADIO PALOMA | 2.678.096 | 2.557.053 | 121.043 | 5 |
| N-JOY Livestream | 2.661.097 | 2.375.498 | 285.599 | 12 |
| RMS RTL BERLIN KOMBI Simulcast | 2.638.605 | 2.524.100 | 114.505 | 5 |
| SWR1 BW Livestream | 2.620.445 | 2.900.154 | -279.709 | -10 |
| radio ffn Webradio | 2.619.083 | 2.627.891 | -8.808 | -0 |
| radioeins Livestream | 2.615.232 | 2.413.041 | 202.191 | 8 |
| radiokombi sachsen Online Audio | 2.535.187 | 2.345.516 | 189.671 | 8 |
| Westfunk Simulcaststreams | 2.525.720 | 2.157.383 | 368.337 | 17 |
| I Love Music | 2.472.293 | 2.829.914 | -357.621 | -13 |
| Rheinland-Kombi Köln Online Audio | 2.281.783 | 1.847.861 | 433.922 | 23 |
| MDR DIE ZIELGRUPPE Livestream | 2.280.249 | 1.991.165 | 289.084 | 15 |
| hr3 Livestream | 2.271.431 | 2.129.749 | 141.682 | 7 |
| Berlin TOP Kombi Digital Group | 2.230.796 | 2.275.734 | -44.938 | -2 |
| Funk-Kombi West Online Audio | 2.187.952 | 1.918.802 | 269.150 | 14 |
| STUDIO GONG Web-Only | 2.119.880 | 2.269.986 | -150.106 | -7 |
| RB Livestream Gesamt | 2.035.421 | 1.847.834 | 187.587 | 10 |
| DAB+ Radiokombi Deutschland Webcast | 1.975.682 | 1.735.121 | 240.561 | 14 |
| RauteMusik | 1.927.568 | 2.421.044 | -493.476 | -20 |
| FUNK KOMBI OWL plus Online Audio | 1.917.115 | 1.631.679 | 285.436 | 17 |
| Radio/Tele FFH Webradios | 1.915.748 | 2.380.715 | -464.967 | -20 |
| Hamburg-Kombi Simulcast | 1.909.478 | 1.760.055 | 149.423 | 8 |
| radio ffn | 1.885.154 | 1.917.203 | -32.049 | -2 |
| Klassik Radio Superkombi | 1.860.580 | 1.966.879 | -106.299 | -5 |
| ENERGY Webradio | 1.809.367 | 1.738.661 | 70.706 | 4 |
| sunshine live Webradio Kombi | 1.797.614 | 1.626.347 | 171.267 | 11 |
| WDR 5 Livestream | 1.777.189 | 1.666.445 | 110.744 | 7 |
| R.SH Online Audio | 1.742.089 | 1.319.788 | 422.301 | 32 |
| radio SAW - Online Audio | 1.721.432 | 1.786.759 | -65.327 | -4 |
| Radio Hamburg Simulcast | 1.600.366 | 1.450.872 | 149.494 | 10 |
| SWR4 BW Livestream | 1.553.601 | 1.388.184 | 165.417 | 12 |
| bigFM Deutschlands biggste Beats | 1.549.315 | 1.347.260 | 202.055 | 15 |
| RADIO BOB! Livestream | 1.542.279 | 1.252.854 | 289.425 | 23 |
| 104.6 RTL Gesamt | 1.526.443 | 1.793.782 | -267.339 | -15 |
| MDR JUMP Livestream | 1.517.092 | 1.326.877 | 190.215 | 14 |
| R.SH Livestream | 1.513.260 | 1.072.812 | 440.448 | 41 |
| hr1 Livestream | 1.506.590 | 1.396.734 | 109.856 | 8 |
| STUDIO GONG Mecklenburg-Vorpommern Webcast | 1.489.146 | 1.376.144 | 113.002 | 8 |
| Radio Regenbogen Digital | 1.480.859 | 1.318.156 | 162.703 | 12 |
| sunshine live - Simulcast | 1.460.135 | 1.465.799 | -5.664 | -0 |
| HIT RADIO FFH Webradios | 1.458.996 | 1.890.803 | -431.807 | -23 |
| Sachsen-Anhalt Hit-Kombi Online Audio Total | 1.458.693 | 1.348.105 | 110.588 | 8 |
| Ostseewelle HIT-RADIO Mecklenburg-Vorpommern Webcast | 1.431.152 | 1.323.761 | 107.391 | 8 |
| Absolut Radio Webcast | 1.420.657 | 1.298.580 | 122.077 | 9 |
| Sachsen-Hit-Kombi Webcast | 1.359.261 | 1.282.478 | 76.783 | 6 |
| STUDIO GONG Sachsen Webcast | 1.359.261 | 1.282.478 | 76.783 | 6 |
| BRK Ballungsraumkombi Digital-Kombi | 1.343.092 | 1.303.973 | 39.119 | 3 |
| Antenne Niedersachsen ONLINE AUDIO | 1.317.978 | 1.319.715 | -1.737 | -0 |
| ENERGY Simulcast | 1.310.242 | 1.226.020 | 84.222 | 7 |
| RADIO PSR Online Audio | 1.298.309 | 1.176.945 | 121.364 | 10 |
| planet radio Online Audio | 1.295.982 | 1.346.436 | -50.454 | -4 |
| Ostseewelle HIT-RADIO Mecklenburg-Vorpommern (simulcast) | 1.235.095 | 1.114.670 | 120.425 | 11 |
| SWR1 RP Livestream | 1.206.103 | 1.115.892 | 90.211 | 8 |
| ROCK ANTENNE Channel Kombi | 1.156.638 | 1.119.800 | 36.838 | 3 |
| 104.6 RTL Simulcast | 1.155.558 | 1.091.198 | 64.360 | 6 |
| RADIOKOMBI Thüringen ONLINE AUDIO | 1.149.461 | 1.034.568 | 114.893 | 11 |
| NDR Info Livestream | 1.140.525 | 1.062.245 | 78.280 | 7 |
| antenne 1 Webradio Kombi | 1.132.909 | 1.030.709 | 102.200 | 10 |
| B5 aktuell Livestream | 1.127.351 | 1.080.352 | 46.999 | 4 |
| Münsterland Kombi Online Audio | 1.099.510 | 970.454 | 129.056 | 13 |
| Deutsches Städte-Network (DSN) Online Audio | 1.098.672 | 1.053.073 | 45.599 | 4 |
| Radio Regenbogen - Simulcast-Kombi | 1.092.026 | 939.449 | 152.577 | 16 |
| Klassik Radio | 1.079.788 | 1.094.669 | -14.881 | -1 |
| RPR1. Digital | 1.061.683 | 950.522 | 111.161 | 12 |
| Bayern 2 Livestream | 1.059.062 | 986.716 | 72.346 | 7 |
| RADIO PSR Livestream | 1.055.015 | 870.177 | 184.838 | 21 |
| Antenne Niedersachsen OnAir (Simulcast) | 1.038.361 | 988.388 | 49.973 | 5 |
| 1LIVE diGGi Livestream | 1.025.949 | 988.101 | 37.848 | 4 |
| NDR 1 Welle Nord Livestream | 1.019.772 | 945.956 | 73.816 | 8 |
| Hitradio antenne 1 simulcast | 1.010.593 | 847.148 | 163.445 | 19 |
| 89.0 RTL Online Audio Total | 1.002.231 | 904.928 | 97.303 | 11 |
| JAM FM Gesamt | 999.903 | 907.491 | 92.412 | 10 |
| Deutschlandfunk Kultur Livestream | 976.311 | 913.410 | 62.901 | 7 |
| hr4 Livestream | 932.443 | 828.451 | 103.992 | 13 |
| YOU FM Livestream | 928.455 | 830.923 | 97.532 | 12 |
| DASDING / 103.7 UNSER DING Webradio Gesamt | 925.610 | 915.619 | 9.991 | 1 |
| R.SA Online Audio | 916.115 | 894.383 | 21.732 | 2 |
| I Love Radio | 892.489 | 1.111.145 | -218.656 | -20 |
| planet radio simulcast | 892.166 | 906.926 | -14.760 | -2 |
| DASDING / 103.7 UNSER DING Livestream | 888.237 | 875.922 | 12.315 | 1 |
| Fritz Livestream | 888.084 | 823.045 | 65.039 | 8 |
| Bremen Vier Livestream | 885.786 | 820.611 | 65.175 | 8 |
| ANTENNE THÜRINGEN ONLINE AUDIO | 884.187 | 779.009 | 105.178 | 14 |
| Radio Regenbogen - Simulcast | 862.796 | 729.287 | 133.509 | 18 |
| MDR SACHSEN Livestream | 854.218 | 745.401 | 108.817 | 15 |
| Bremen Eins Livestream | 847.127 | 770.477 | 76.650 | 10 |
| HITRADIO RT1 Webcast | 840.323 | 799.271 | 41.052 | 5 |
| DASDING Webradio Gesamt | 831.719 | 825.309 | 6.410 | 1 |
| radio SAW (Simulcast) | 827.886 | 794.628 | 33.258 | 4 |
| radio SAW - Online Audio Kompakt | 817.666 | 914.548 | -96.882 | -11 |
| STUDIO GONG Berlin-Brandenburg Webcast | 795.980 | 692.879 | 103.101 | 15 |
| DASDING Livestream | 794.346 | 785.613 | 8.733 | 1 |
| MDR THÜRINGEN Livestream | 794.089 | 686.467 | 107.622 | 16 |
| SR Livestream Gesamt | 788.832 | 714.300 | 74.532 | 10 |
| NDR 90,3 Livestream | 785.829 | 682.278 | 103.551 | 15 |
| radio B2 Webcast | 775.775 | 671.479 | 104.296 | 16 |
| 89.0 RTL | 739.188 | 694.627 | 44.561 | 6 |
| egoFM Webcast | 737.671 | 699.163 | 38.508 | 6 |
| ANTENNE THÜRINGEN Simulcast | 735.699 | 616.371 | 119.328 | 19 |
| RPR1. Livestream | 735.004 | 596.134 | 138.870 | 23 |
| RADIO 21 Simulcast | 733.359 | 689.874 | 43.485 | 6 |
| hr-iNFO Livestream | 694.575 | 670.700 | 23.875 | 4 |
| NDR 1 Radio MV Livestream | 683.473 | 617.758 | 65.715 | 11 |
| BB RADIO Digital-Kombi | 677.506 | 689.663 | -12.157 | -2 |
| Radio TEDDY Digital-Kombi | 665.586 | 614.310 | 51.276 | 8 |
| Inforadio Livestream | 663.594 | 630.172 | 33.422 | 5 |
| Jam FM Berlin (93,6) Simulcast | 657.491 | 640.045 | 17.446 | 3 |
| R.SA Livestream | 653.010 | 603.524 | 49.486 | 8 |
| 95.5 Charivari Webcast | 649.430 | 642.709 | 6.721 | 1 |
| SCHLAGERPLANET RADIO | 648.840 | 830.569 | -181.729 | -22 |
| STAR FM ONLINE AUDIO | 648.227 | 613.608 | 34.619 | 6 |
| harmony.fm Online Audio | 645.139 | 646.600 | -1.461 | -0 |
| Radio Bonn / Rhein-Sieg | 641.550 | 541.217 | 100.333 | 19 |
| delta radio Online Audio | 640.461 | 610.185 | 30.276 | 5 |
| Antenne Brandenburg Livestream | 637.427 | 555.766 | 81.661 | 15 |
| GONG 96.3 München Webcast | 635.721 | 580.156 | 55.565 | 10 |
| Funkhaus Nürnberg Webcast | 633.712 | 574.767 | 58.945 | 10 |
| MDR SACHSEN-ANHALT Livestream | 631.941 | 559.297 | 72.644 | 13 |
| Berliner Rundfunk 91.4 Digital Kombi | 611.670 | 644.368 | -32.698 | -5 |
| 105'5 Spreeradio Gesamt | 604.118 | 632.669 | -28.551 | -5 |
| Radio Köln | 594.283 | 491.490 | 102.793 | 21 |
| Berliner Rundfunk 91.4 Simulcast | 593.550 | 623.368 | -29.818 | -5 |
| harmony.fm Simulcast | 592.203 | 596.198 | -3.995 | -1 |
| SWR4 RP Livestream | 578.651 | 504.043 | 74.608 | 15 |
| Antenne Düsseldorf | 571.866 | 508.000 | 63.866 | 13 |
| Radio 7 Kompakt | 525.831 | 467.221 | 58.610 | 13 |
| dortmund%kombi Online Audio | 514.503 | 446.758 | 67.745 | 15 |
| Deutschlandfunk Nova Livestream | 513.866 | 473.082 | 40.784 | 9 |
| Radio 7 Simulcast | 504.218 | 444.963 | 59.255 | 13 |
| 98.8 KISS FM Digital Kombi | 501.898 | 526.936 | -25.038 | -5 |
| Radio TEDDY - Livestream | 499.552 | 428.982 | 70.570 | 16 |
| ENERGY GenreChannels | 499.125 | 512.642 | -13.517 | -3 |
| 105'5 Spreeradio Simulcast | 495.039 | 485.391 | 9.648 | 2 |
| Radio Hochstift | 481.094 | 394.859 | 86.235 | 22 |
| ROCK ANTENNE Hamburg GESAMT Online Audio | 479.918 | 421.503 | 58.415 | 14 |
| BB RADIO - Livestream | 477.833 | 449.327 | 28.506 | 6 |
| NDR Kultur Livestream | 475.971 | 461.741 | 14.230 | 3 |
| BR-KLASSIK Livestream | 469.121 | 468.303 | 818 | 0 |
| BR Heimat Livestream | 468.059 | 471.204 | -3.145 | -1 |
| Antenne MV Online Audio | 465.952 | 459.116 | 6.836 | 1 |
| Radio Arabella Webcast | 463.691 | 418.828 | 44.863 | 11 |
| Radio Brocken Online Audio Total | 456.462 | 443.177 | 13.285 | 3 |
| MDR SPUTNIK Livestream | 454.075 | 417.535 | 36.540 | 9 |
| 94,3 rs2 Digital Kombi | 451.642 | 490.121 | -38.479 | -8 |
| Radio Essen | 439.604 | 370.901 | 68.703 | 19 |
| 80s80s | 417.694 | 394.925 | 22.769 | 6 |
| Funkhaus Würzburg Webcast | 415.315 | 386.414 | 28.901 | 7 |
| 94,3 rs2 Simulcast | 413.915 | 449.440 | -35.525 | -8 |
| STUDIO GONG Niedersachsen Webcast | 413.877 | 368.245 | 45.632 | 12 |
| Radio Brocken | 410.423 | 362.509 | 47.914 | 13 |
| planet radio webradios | 403.816 | 439.510 | -35.694 | -8 |
| SWR2 Webradio Gesamt | 402.176 | 388.526 | 13.650 | 4 |
| rbb 88.8 Livestream | 399.861 | 377.356 | 22.505 | 6 |
| SWR2 Livestream | 397.673 | 383.695 | 13.978 | 4 |
| Radio Bielefeld | 381.257 | 336.402 | 44.855 | 13 |
| Radio WMW | 381.088 | 328.679 | 52.409 | 16 |
| ROCK ANTENNE Hamburg simulcast | 378.454 | 331.645 | 46.809 | 14 |
| SR 1 Europawelle Livestream | 372.594 | 329.197 | 43.397 | 13 |
| COSMO Livestream | 370.122 | 347.385 | 22.737 | 7 |
| RADIO SCHLAGERPARADIES (simulcast) | 370.034 | 294.810 | 75.224 | 26 |
| radio ffn Bollerwagen | 365.701 | 303.790 | 61.911 | 20 |
| Rockland Radio Simulcast | 365.313 | 351.088 | 14.225 | 4 |
| Funkhaus Ortenau Webradios | 362.660 | 300.452 | 62.208 | 21 |
| Radio RST | 362.475 | 320.703 | 41.772 | 13 |
| Antenne Münster | 355.946 | 321.072 | 34.874 | 11 |
| radio NRW Webchannel | 347.446 | 370.220 | -22.774 | -6 |
| delta radio Livestream | 343.474 | 316.151 | 27.323 | 9 |
| 98.8 KISS FM - Simulcast | 336.743 | 378.653 | -41.910 | -11 |
| Top100Station | 328.412 | 357.135 | -28.723 | -8 |
| hr2 Livestream | 326.526 | 322.827 | 3.699 | 1 |
| Antenne MV Livestream | 325.512 | 293.450 | 32.062 | 11 |
| Radio Wuppertal | 323.550 | 281.982 | 41.568 | 15 |
| ENERGY Sachsen Livestream | 320.763 | 274.188 | 46.575 | 17 |
| RauteMusik.CHARTHITS.FM | 318.910 | 375.141 | -56.231 | -15 |
| HAMBURG ZWEI Simulcast | 309.112 | 309.182 | -70 | -0 |
| Sachsen-Anhalt Hit-Kombi Online Audio Kompakt | 309.082 | 290.969 | 18.113 | 6 |
| Bremen NEXT Livestream | 302.508 | 256.747 | 45.761 | 18 |
| Radio 91.2 | 301.168 | 259.913 | 41.255 | 16 |
| RADIO SALÜ Online-Audio | 300.497 | 282.290 | 18.207 | 6 |
| Radio Erft | 296.580 | 260.330 | 36.250 | 14 |
| Radio Duisburg | 295.533 | 258.167 | 37.366 | 14 |
| Radio Gütersloh | 293.707 | 246.806 | 46.901 | 19 |
| Radio Emscher Lippe | 291.014 | 246.178 | 44.836 | 18 |
| 100'5 DAS HITRADIO Livestream | 286.306 | 306.555 | -20.249 | -7 |
| WDR 3 Livestream | 283.891 | 276.630 | 7.261 | 3 |
| das neue welle Medienhaus | 282.949 | 253.545 | 29.404 | 12 |
| DIE NEUE 107.7 - Webradio | 281.083 | 267.362 | 13.721 | 5 |
| RADIO SALÜ plus KOMBI Simulcast | 280.606 | 263.027 | 17.579 | 7 |
| Radio Berg | 273.649 | 223.257 | 50.392 | 23 |
| RauteMusik.CLUB | 272.343 | 324.305 | -51.962 | -16 |
| Bayern plus Livestream | 268.602 | 234.269 | 34.333 | 15 |
| radio TOP 40 ONLINE AUDIO | 265.274 | 255.559 | 9.715 | 4 |
| RADIO BOB! rockt Schleswig-Holstein Livestream | 263.536 | 235.999 | 27.537 | 12 |
| 89.0 RTL Online Audio Kompakt | 263.043 | 210.301 | 52.742 | 25 |
| Radio Vest | 260.847 | 222.995 | 37.852 | 17 |
| Radio K.W. | 259.272 | 219.256 | 40.016 | 18 |
| SR 3 Saarlandwelle Livestream | 256.926 | 233.271 | 23.655 | 10 |
| LandesWelle Thüringen Online Audio | 250.406 | 251.033 | -627 | -0 |
| Hit Radio N1 webcast | 247.124 | 231.521 | 15.603 | 7 |
| 80s80s RADIO | 246.151 | 212.633 | 33.518 | 16 |
| die neue welle (simulcast) | 243.560 | 216.125 | 27.435 | 13 |
| Radio Siegen | 240.739 | 209.409 | 31.330 | 15 |
| RTL RADIO - Deutschlands Hit-Radio Simulcast | 239.960 | 233.864 | 6.096 | 3 |
| ENERGY Bremen | 239.943 | 246.293 | -6.350 | -3 |
| Radio Ton Web | 239.336 | 224.997 | 14.339 | 6 |
| Radio Bochum | 234.295 | 205.017 | 29.278 | 14 |
| Funkhaus Regensburg Webcast | 230.916 | 155.877 | 75.039 | 48 |
| Funkhaus Bamberg Webcast | 230.846 | 205.428 | 25.418 | 12 |
| LandesWelle Thüringen Livestream | 230.762 | 228.355 | 2.407 | 1 |
| Regenbogen Zwei - Simulcast | 229.230 | 210.162 | 19.068 | 9 |
| Welle Niederrhein | 228.466 | 201.636 | 26.830 | 13 |
| Hellweg Radio | 220.178 | 116.716 | 103.462 | 89 |
| Radio MK | 219.617 | 175.705 | 43.912 | 25 |
| Radio WAF | 219.354 | 191.346 | 28.008 | 15 |
| Antenne Unna | 213.335 | 186.845 | 26.490 | 14 |
| City-Kombi 3a | 210.622 | 166.914 | 43.708 | 26 |
| Radio Kiepenkerl | 208.805 | 112.841 | 95.964 | 85 |
| RauteMusik.MAIN | 207.708 | 285.470 | -77.762 | -27 |
| radio TOP 40 Simulcast | 207.148 | 191.105 | 16.043 | 8 |
| Radio RSG | 206.585 | 172.266 | 34.319 | 20 |
| ARD Channels Gesamt | 205.958 | 216.275 | -10.317 | -5 |
| Radio Sauerland | 204.895 | 169.719 | 35.176 | 21 |
| Radio 90,1 | 200.147 | 178.413 | 21.734 | 12 |
| Radio Paradiso Webradio Gesamt | 194.800 | 185.949 | 8.851 | 5 |
| Radio Lippe | 189.445 | 157.261 | 32.184 | 20 |
| Radio Westfalica | 189.187 | 162.185 | 27.002 | 17 |
| Schwarzwaldradio (simulcast) | 184.991 | 141.731 | 43.260 | 31 |
| NE-WS 89.4 | 184.787 | 164.017 | 20.770 | 13 |
| Radio Nordseewelle webcast | 182.528 | 157.293 | 25.235 | 16 |
| Antenne Niederrhein | 179.956 | 158.336 | 21.620 | 14 |
| RADIO SALÜ SIMULCAST | 177.724 | 155.269 | 22.455 | 14 |
| HITRADIO OHR (simulcast) | 177.668 | 158.721 | 18.947 | 12 |
| Radio Galaxy Webcast | 165.027 | 156.426 | 8.601 | 6 |
| Paradiso Berlin | 164.882 | 156.296 | 8.586 | 5 |
| SWR Aktuell Livestream | 163.483 | 159.961 | 3.522 | 2 |
| rbbKultur Livestream | 162.476 | 155.420 | 7.056 | 5 |
| Das neue Radio Seefunk (simulcast) | 161.361 | 151.857 | 9.504 | 6 |
| NORA Webstreams | 159.039 | 185.708 | -26.669 | -14 |
| baden.fm Webcast | 158.438 | 163.021 | -4.583 | -3 |
| Radio Herford | 155.517 | 136.918 | 18.599 | 14 |
| DONAU 3 FM Webradio Kombi | 154.687 | 138.964 | 15.723 | 11 |
| the wave - relaxing radio | 154.623 | 149.552 | 5.071 | 3 |
| Antenne AC | 147.888 | 123.448 | 24.440 | 20 |
| 90s90s | 146.430 | 116.643 | 29.787 | 26 |
| Radio Neandertal | 144.707 | 130.704 | 14.003 | 11 |
| Radio Leverkusen | 144.442 | 120.582 | 23.860 | 20 |
| TOP FM Webcast | 141.777 | 121.794 | 19.983 | 16 |
| Radio Hannover Webcast | 138.268 | 127.768 | 10.500 | 8 |
| RauteMusik.BLACKBEATS | 138.093 | 136.180 | 1.913 | 1 |
| KiRaKa Livestream | 134.679 | 124.248 | 10.431 | 8 |
| Radio Lippe Welle Hamm | 131.178 | 105.633 | 25.545 | 24 |
| Radio Oberhausen | 130.063 | 111.619 | 18.444 | 17 |
| Radio Ennepe Ruhr | 129.778 | 109.397 | 20.381 | 19 |
| 1LIVE CHANNELS | 126.219 | 127.221 | -1.002 | -1 |
| Jam FM - NEW MUSIC RADIO | 124.640 | 150.166 | -25.526 | -17 |
| Radio Fantasy Webcast | 124.419 | 114.096 | 10.323 | 9 |
| 107.7 Radio Hagen | 119.766 | 105.530 | 14.236 | 13 |
| PULS Livestream | 117.408 | 116.136 | 1.272 | 1 |
| ROCKLAND - Online Audio | 113.367 | 123.134 | -9.767 | -8 |
| Radio Euskirchen | 110.541 | 92.083 | 18.458 | 20 |
| RTL RADIO - Die besten Hits aller Zeiten | 106.628 | 109.790 | -3.162 | -3 |
| CLASSIC ROCK RADIO SIMULCAST | 102.883 | 107.758 | -4.875 | -5 |
| 917xfm simulcast | 101.464 | 89.858 | 11.606 | 13 |
| Funkhaus Kempten Webcast | 99.499 | 97.245 | 2.254 | 2 |
| Radio Rur | 98.578 | 83.622 | 14.956 | 18 |
| RauteMusik.GOLDIES | 98.232 | 93.126 | 5.106 | 5 |
| Funkhaus Coburg Webcast | 97.642 | 87.288 | 10.354 | 12 |
| 103.7 UNSER DING Livestream | 93.891 | 90.310 | 3.581 | 4 |
| Radio 38 Webcast | 93.082 | 83.184 | 9.898 | 12 |
| Funkhaus Pfaffenhofen Webcast | 88.469 | 79.059 | 9.410 | 12 |
| RauteMusik.ROCK | 85.830 | 74.913 | 10.917 | 15 |
| Funkhaus Aschaffenburg Webcast | 80.678 | 70.112 | 10.566 | 15 |
| Radio Mülheim | 80.673 | 68.412 | 12.261 | 18 |
| Radio Herne | 79.981 | 70.191 | 9.790 | 14 |
| SWR Channels | 79.739 | 89.055 | -9.316 | -10 |
| RauteMusik.SCHLAGERRADIO.FM | 79.189 | 75.922 | 3.267 | 4 |
| Funkhaus Passau-Deggendorf Webcast | 77.339 | 65.050 | 12.289 | 19 |
| ROCKLAND (Simulcast) | 75.880 | 77.583 | -1.703 | -2 |
| RauteMusik.WACKENRADIO | 74.534 | 71.884 | 2.650 | 4 |
| Funkhaus Ingolstadt Webcast | 70.307 | 69.801 | 506 | 1 |
| Funkhaus Landshut Webcast | 69.984 | 59.866 | 10.118 | 17 |
| SR 2 KulturRadio Livestream | 65.421 | 61.523 | 3.898 | 6 |
| RauteMusik.HOUSE | 64.775 | 61.496 | 3.279 | 5 |
| detektor.fm | 63.174 | 62.990 | 184 | 0 |
| RTL RADIO - Deutschlands Hit-Radio 93.3 - 97.0 Stream | 59.243 | 54.808 | 4.435 | 8 |
| Radio Alpenwelle Webcast | 58.967 | 48.001 | 10.966 | 23 |
| Funkhaus Bayreuth Webcast | 58.877 | 49.649 | 9.228 | 19 |
| RauteMusik.BIGCITYBEATS.FM | 56.407 | 66.960 | -10.553 | -16 |
| radio ffn Comedy | 52.953 | 63.815 | -10.862 | -17 |
| harmony.fm Webradios | 52.936 | 50.402 | 2.534 | 5 |
| RauteMusik.TRANCE | 50.858 | 48.588 | 2.270 | 5 |
| RauteMusik.COUNTRY | 47.005 | 66.748 | -19.743 | -30 |
| BAYERNWELLE WEBCAST | 46.183 | 40.468 | 5.715 | 14 |
| Radio Brocken Online Audio Kompakt | 46.039 | 80.668 | -34.629 | -43 |
| RauteMusik.Top 40.FM | 45.713 | 48.376 | -2.663 | -6 |
| 1/Deutsch Digital Kombi | 45.333 | 41.982 | 3.351 | 8 |
| Feierfreund | 45.309 | 38.165 | 7.144 | 19 |
| Funkhaus Ansbach Webcast | 44.969 | 42.228 | 2.741 | 6 |
| RauteMusik.PARTYHITS | 44.653 | 41.731 | 2.922 | 7 |
| RauteMusik.JAM | 40.421 | 43.854 | -3.433 | -8 |
| AlternativeFM | 39.389 | 37.421 | 1.968 | 5 |
| RADIO ROLAND | 38.638 | 34.464 | 4.174 | 12 |
| SWR3 Channels | 37.863 | 44.527 | -6.664 | -15 |
| Radio Neckaralb Live Web-Kombi | 37.581 | |||
| DASDING Channels | 37.373 | 39.696 | -2.323 | -6 |
| RauteMusik.TECHHOUSE | 35.681 | 32.877 | 2.804 | 9 |
| RauteMusik.DEUTSCHRAP | 34.689 | 35.317 | -628 | -2 |
| Radio Neckaralb Live (simulcast) | 33.959 | 18.244 | 15.715 | 86 |
| RauteMusik.LOVEHITS | 31.237 | 27.791 | 3.446 | 12 |
| RauteMusik.HARDER | 29.885 | 25.152 | 4.733 | 19 |
| RauteMusik.CHRISTMAS-CHANNEL.COM | 26.479 | 316.923 | -290.444 | -92 |
| radio ffn - nur 90er | 24.499 | 25.751 | -1.252 | -5 |
| RauteMusik.LOUNGE | 22.852 | 23.626 | -774 | -3 |
| Weihnachtsmusik.fm | 19.245 | 337.876 | -318.631 | -94 |
| DASDING Chillout | 18.138 | 18.497 | -359 | -2 |
| RauteMusik.90S | 17.470 | 18.189 | -719 | -4 |
| RauteMusik.HAPPYHARDCORE | 16.157 | 14.831 | 1.326 | 9 |
| Paradiso Nord | 15.179 | 13.456 | 1.723 | 13 |
| SWR3 Rock | 12.361 | 12.529 | -168 | -1 |
| RauteMusik.DRUMSTEP | 11.443 | 11.780 | -337 | -3 |
| SWR3 Party | 10.474 | 13.557 | -3.083 | -23 |
| radio ffn Peppermint FM | 9.926 | 11.669 | -1.743 | -15 |
| DASDING Plattenleger | 9.436 | 9.674 | -238 | -2 |
| SWR3 Specials 1 | 7.117 | 7.764 | -647 | -8 |
| Paradiso pur | 7.114 | 8.108 | -994 | -12 |
| RauteMusik.ORIENTAL | 7.090 | 6.631 | 459 | 7 |
| radio deinfm | 6.879 | 5.169 | 1.710 | 33 |
| RauteMusik.12PUNKS.FM | 6.857 | 6.464 | 393 | 6 |
| RauteMusik.KLASSIK | 5.791 | 5.576 | 215 | 4 |
| RauteMusik.STUDY | 5.596 | 5.636 | -40 | -1 |
| SWR3 Lyrix | 5.402 | 5.418 | -16 | -0 |
| RauteMusik.WORKOUT | 4.948 | 4.410 | 538 | 12 |
| SWR2 Archiv Radio | 4.503 | 4.831 | -328 | -7 |
| RauteMusik.VOLKSMUSIK.FM | 4.156 | 4.113 | 43 | 1 |
| Radio Brocken Kinderzeit | 4.007 | 3.419 | 588 | 17 |
| RauteMusik.DAS COACHINGRADIO | 3.838 | 3.408 | 430 | 13 |
| RauteMusik.SEX | 3.266 | 3.153 | 113 | 4 |
| RauteMusik.SALSA | 3.248 | 3.057 | 191 | 6 |
| Paradiso Jazz | 3.089 | 2.861 | 228 | 8 |
| Paradiso Nashville | 3.025 | 3.205 | -180 | -6 |
| RauteMusik.SOLOPIANO | 2.909 | 2.963 | -54 | -2 |
| DASDING Sprechstunde | 2.831 | 3.708 | -877 | -24 |
| RauteMusik.TRAURIG | 2.616 | 3.029 | -413 | -14 |
| SWR3 Specials 2 | 2.509 | 5.260 | -2.751 | -52 |
| radio ffn Tannenbaum | 2.270 | 24.907 | -22.637 | -91 |
| Paradiso Soul | 1.511 | 2.023 | -512 | -25 |
| RauteMusik.WEIHNACHTEN.FM | 1.358 | 33.549 | -32.191 | -96 |
| Radio WAF deinfm | 676 | 733 | -57 | -8 |
Weitere Informationen zu den Zahlen der ma 2019 IP Audio II finden Sie unter www.rms.de.
Download:
ma 2019 IP Audio II Pressetabellen
Radio Regenbogen wächst auch digital
Radio Regenbogen wächst auch digital. Dies belegen die Ergebnisse der jüngsten Medienanalyse „ma 2019 IP Audio II“. Demnach hat das Mannheimer Medienhaus mit seinen Online-Programmen in Baden-Württemberg erneut deutlich mehr Hörer erreicht. So konnten die aktuellen Webchannel der erfolgreichsten privaten Radiomarke im deutschen Südwesten um über 12 Prozent zulegen und liegen jetzt bei 1,5 Millionen Abrufen monatlich. Beim dem auch analog empfangbaren Simulcast-Programm betrug die Steigerung sogar 18 Prozent.
Dass Radio Regenbogen auf Smartphone-Apps, Tablets und im Internet immer häufiger angeklickt wird, bestätigt nach Ansicht der Programmverantwortlichen das gute Abschneiden des Privatsenders auf den analogen Kanälen. Bereits im März des Jahres hatte die Höreranalyse „ma 2019 Audio I“ deutliche Zugewinne bei der Reichweite von Radio Regenbogen festgestellt. Klaus Schunk, Geschäftsführer und Programmdirektor des Medienhauses Radio Regenbogen: „Als Multi-Channel-Anbieter können wir unseren Hörern überall dorthin folgen, wo sie am liebsten Radio hören. Diese Strategie ist Basis für unseren Erfolg und wird es auch in Zukunft bleiben.“
Die jetzt veröffentlichte Webradio-Nutzungsstudie der Arbeitsgemeinschaft Media-Analyse „ma 2019 IP Audio II“ bildet die Zugriffe auf die Online-Audio-Angebote der Radiosender und Streamingdienste über alle denkbaren Nutzungswege (stationäres und mobiles Internet, WLAN-Radio, externe Player oder Apps) im 1. Quartal 2019 ab. Im Gegensatz zur klassischen Radioerhebungen liegen hier keine Angaben zu den Hörern vor.
Quellen: RMS, ag.ma, Radio Regenbogen
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