Die Arbeitsgemeinschaft Media-Analyse e.V. (agma) veröffentlichte heute aktuelle Daten zur Nutzung digitaler Audio-Angebote. Laut ma 2018 IP Audio III wächst der Online-Audio-Markt weiterhin dynamisch. Pro Monat werden die ausgewiesenen Angebote 280 Millionen Mal abgerufen, wobei eine durchschnittliche Session bei 48 Minuten liegt.
Angebote aus dem RMS/SpotCom ONLINE AUDIO-Portfolio werden deutlich intensiver genutzt: Hier liegt die durchschnittliche Sessiondauer bei 75 Minuten und überzeugt mit über 80 Millionen Sessions pro Monat.
RMS-Digitalchef Frank Bachér: „Audio ist derzeit die Gattung, die sich am rasantesten entwickelt. Innovative Trends wie Podcasts und digitale Sprachassistenten führen zu einem regelrechten Boom im Online-Audio-Markt. Laut aktuellen Studien nutzt bereits mehr als ein Drittel der Deutschen (31,2 Mio.) Devices mit Sprachsteuerung. Dadurch steigt die Nutzung von Audiocontent auf allen Kanälen kontinuierlich an. Das spiegelt auch die ma IP Audio wider.“
Die ma IP Audio dokumentiert die Streamingabrufe über alle digitalen Empfangswege – stationäres/mobiles Web, WLAN-Radio, externe Player, Radionutzung über Apps. Aufgrund des erneuten Zuwachses um 49 Online-Audio-Angebote umfasst die ma 2018 IP Audio III nun 80 Publisher mit insgesamt 938 Channels, zwei User-Generated-Radios und einem Musik-Streamingdienst.
| Online-Audio-Angebote (ohne Kombis) | Q2 2018 Sessions Ø Monat | Q1 2018 Sessions Ø Monat | Veränderung absolut | % |
|---|---|---|---|---|
| Spotify | 105.858.094 | 100.587.032 | 5.271.062 | 5 |
| SWR3 Livestream | 7.318.412 | 8.075.293 | -756.881 | -9 |
| laut.fm | 6.876.263 | 10.363.291 | -3.487.028 | -34 |
| 1LIVE Livestream | 6.838.384 | 7.309.090 | -470.706 | -6 |
| ANTENNE BAYERN antenne (simulcast) | 6.701.833 | 7.159.457 | -457.624 | -6 |
| radionomy | 6.098.751 | 6.135.009 | -36.258 | -1 |
| WDR 2 Livestream | 5.914.052 | 6.297.926 | -383.874 | -6 |
| NDR 2 Livestream | 5.588.266 | 5.826.828 | -238.562 | -4 |
| Deutschlandfunk Livestream | 4.153.916 | 4.731.234 | -577.318 | -12 |
| BAYERN 3 Livestream | 3.363.640 | 3.776.096 | -412.456 | -11 |
| BAYERN 1 Livestream | 3.094.932 | 3.429.275 | -334.343 | -10 |
| HIT RADIO FFH Simulcast | 2.877.098 | 3.057.350 | -180.252 | -6 |
| ROCK ANTENNE rockantenne (landesweit simulcast) | 2.715.792 | 2.762.597 | -46.805 | -2 |
| RADIO PALOMA | 2.711.135 | 2.648.843 | 62.292 | 2 |
| WDR 4 Livestream | 2.489.898 | 2.658.562 | -168.664 | -6 |
| N-JOY Livestream | 2.307.702 | 2.420.119 | -112.417 | -5 |
| NDR 1 Niedersachsen Livestream | 1.979.685 | 2.086.331 | -106.646 | -5 |
| SWR1 BW Livestream | 1.902.964 | 2.195.554 | -292.590 | -13 |
| hr3 Livestream | 1.788.275 | 1.769.201 | 19.074 | 1 |
| radioeins Livestream | 1.744.996 | |||
| radio ffn | 1.716.416 | 1.746.225 | -29.809 | -2 |
| sunshine live - Simulcast | 1.540.575 | 1.309.487 | 231.088 | 18 |
| bigFM Deutschlands biggste Beats | 1.466.316 | 1.481.568 | -15.252 | -1 |
| WDR 5 Livestream | 1.397.872 | 1.561.764 | -163.892 | -10 |
| Radio Hamburg Simulcast | 1.332.652 | 1.298.689 | 33.963 | 3 |
| hr1 Livestream | 1.161.140 | 1.193.192 | -32.052 | -3 |
| MDR JUMP Livestream | 1.149.332 | 1.218.173 | -68.841 | -6 |
| 1LIVE diGGi Livestream | 1.084.670 | 1.148.005 | -63.335 | -6 |
| planet radio simulcast | 1.033.642 | 1.053.907 | -20.265 | -2 |
| SWR4 BW Livestream | 1.020.835 | 1.155.562 | -134.727 | -12 |
| 104.6 RTL Simulcast | 1.017.594 | 1.171.054 | -153.460 | -13 |
| I Love Radio | 990.466 | 1.284.232 | -293.766 | -23 |
| NDR Info Livestream | 923.345 | 993.136 | -69.791 | -7 |
| B5 aktuell Livestream | 883.010 | 929.428 | -46.418 | -5 |
| Deutschlandfunk Kultur Livestream | 863.823 | 1.017.153 | -153.330 | -15 |
| Antenne Niedersachsen OnAir (Simulcast) | 822.728 | 881.813 | -59.085 | -7 |
| YOU FM Livestream | 803.193 | 832.053 | -28.860 | -3 |
| SWR1 RP Livestream | 773.274 | 881.058 | -107.784 | -12 |
| Hitradio antenne 1 simulcast | 770.297 | 822.357 | -52.060 | -6 |
| NDR 1 Welle Nord Livestream | 765.818 | 725.744 | 40.074 | 6 |
| Bayern 2 Livestream | 728.964 | 886.743 | -157.779 | -18 |
| DASDING Livestream | 720.651 | 776.123 | -55.472 | -7 |
| Klassik Radio | 720.407 | 967.678 | -247.271 | -26 |
| Bremen Vier Livestream | 704.037 | 770.476 | -66.439 | -9 |
| Fritz Livestream | 696.930 | |||
| Jam FM Berlin (93,6) Simulcast | 695.508 | 710.365 | -14.857 | -2 |
| Radio Regenbogen - Simulcast | 690.808 | 696.241 | -5.433 | -1 |
| 89.0 RTL | 667.406 | 688.059 | -20.653 | -3 |
| RADIO 21 Simulcast | 661.269 | 621.635 | 39.634 | 6 |
| radio SAW (Simulcast) | 658.528 | 659.694 | -1.166 | -0 |
| hr4 Livestream | 654.800 | 618.599 | 36.201 | 6 |
| Bremen Eins Livestream | 626.709 | 676.796 | -50.087 | -7 |
| harmony.fm Simulcast | 623.969 | 696.069 | -72.100 | -10 |
| MDR SACHSEN Livestream | 582.859 | 634.725 | -51.866 | -8 |
| RPR1. Livestream | 580.914 | 607.568 | -26.654 | -4 |
| NDR 1 Radio MV Livestream | 556.429 | 606.129 | -49.700 | -8 |
| MDR THÜRINGEN Livestream | 555.961 | 582.439 | -26.478 | -5 |
| hr-iNFO Livestream | 553.244 | 551.864 | 1.380 | 0 |
| NDR 90,3 Livestream | 550.493 | 550.425 | 68 | 0 |
| ANTENNE THÜRINGEN Simulcast | 525.586 | 560.771 | -35.185 | -6 |
| Berliner Rundfunk 91.4 Simulcast | 506.358 | 526.015 | -19.657 | -4 |
| Radio Bonn / Rhein-Sieg | 493.020 | |||
| Inforadio Livestream | 472.842 | |||
| Antenne Düsseldorf | 469.664 | 477.977 | -8.313 | -2 |
| MDR SACHSEN-ANHALT Livestream | 469.152 | 488.524 | -19.372 | -4 |
| Deutschlandfunk Nova Livestream | 461.152 | 498.887 | -37.735 | -8 |
| Radio Köln | 432.157 | 522.475 | -90.318 | -17 |
| Top100Station | 402.419 | |||
| BB RADIO - Livestream | 400.240 | 419.369 | -19.129 | -5 |
| 105'5 Spreeradio Simulcast | 391.464 | 396.723 | -5.259 | -1 |
| Antenne Brandenburg Livestream | 383.442 | |||
| SWR4 RP Livestream | 369.902 | 427.466 | -57.564 | -13 |
| 94,3 rs2 Simulcast | 363.699 | |||
| 98.8 KISS FM - Simulcast | 355.868 | |||
| Radio Essen | 352.633 | 391.024 | -38.391 | -10 |
| Rockland Radio Simulcast | 340.217 | 334.630 | 5.587 | 2 |
| Radio TEDDY - Livestream | 340.082 | 426.786 | -86.704 | -20 |
| BR Heimat Livestream | 334.557 | 410.143 | -75.586 | -18 |
| NDR Kultur Livestream | 323.869 | 400.753 | -76.884 | -19 |
| BR-KLASSIK Livestream | 322.297 | 401.913 | -79.616 | -20 |
| Radio Schlagerparadies | 321.139 | |||
| COSMO Livestream | 319.816 | 343.292 | -23.476 | -7 |
| Antenne Münster | 309.313 | 347.885 | -38.572 | -11 |
| Radio Hochstift | 308.875 | 551.322 | -242.447 | -44 |
| SWR2 Livestream | 302.244 | 351.749 | -49.505 | -14 |
| 100'5 DAS HITRADIO Livestream | 301.096 | 324.359 | -23.263 | -7 |
| ROCK ANTENNE Hamburg | 298.504 | 359.788 | -61.284 | -17 |
| ENERGY Sachsen | 292.331 | 319.203 | -26.872 | -8 |
| Radio WMW | 289.502 | 328.973 | -39.471 | -12 |
| Radio Brocken | 288.016 | 300.539 | -12.523 | -4 |
| SR 1 Europawelle Livestream | 286.061 | 320.340 | -34.279 | -11 |
| Radio RST | 283.015 | 324.341 | -41.326 | -13 |
| Radio Wuppertal | 270.214 | 275.716 | -5.502 | -2 |
| RauteMusik.CHARTHITS.FM | 265.529 | 277.455 | -11.926 | -4 |
| radioBERLIN 88,8 Livestream | 263.756 | |||
| hr2 Livestream | 256.145 | 233.211 | 22.934 | 10 |
| Radio Duisburg | 251.502 | 273.334 | -21.832 | -8 |
| HAMBURG ZWEI Simulcast | 248.680 | 246.744 | 1.936 | 1 |
| radio ffn Bollerwagen | 247.123 | 127.874 | 119.249 | 93 |
| Radio Erft | 243.085 | 263.549 | -20.464 | -8 |
| Radio Emscher Lippe | 240.406 | 254.943 | -14.537 | -6 |
| ENERGY Bremen | 235.786 | 226.765 | 9.021 | 4 |
| Bremen NEXT Livestream | 234.451 | 228.939 | 5.512 | 2 |
| Radio Bielefeld | 233.434 | 432.957 | -199.523 | -46 |
| WDR 3 Livestream | 228.659 | 264.850 | -36.191 | -14 |
| RADIO BOB! rockt Schleswig-Holstein | 224.245 | 216.120 | 8.125 | 4 |
| RTL RADIO - Deutschlands Hit-Radio Simulcast | 221.740 | 234.571 | -12.831 | -5 |
| Radio Berg | 220.862 | 243.413 | -22.551 | -9 |
| Radio Vest | 218.364 | 241.569 | -23.205 | -10 |
| RADIO SALÜ Simulcast | 207.635 | 220.438 | -12.803 | -6 |
| Radio K.W. | 207.127 | 233.995 | -26.868 | -11 |
| RauteMusik.MAIN | 206.403 | 236.557 | -30.154 | -13 |
| Regenbogen Zwei - Simulcast | 204.637 | 199.459 | 5.178 | 3 |
| RauteMusik.CLUB | 203.353 | 238.400 | -35.047 | -15 |
| LandesWelle Thüringen | 201.655 | 211.826 | -10.171 | -5 |
| radio TOP 40 Simulcast | 196.908 | 212.264 | -15.356 | -7 |
| die neue welle (simulcast) | 194.418 | 194.475 | -57 | -0 |
| Radio 91.2 | 191.515 | 148.448 | 43.067 | 29 |
| Welle Niederrhein | 190.273 | 203.144 | -12.871 | -6 |
| Radio Bochum | 189.426 | 208.661 | -19.235 | -9 |
| SR 3 Saarlandwelle Livestream | 188.587 | 202.343 | -13.756 | -7 |
| Radio Gütersloh | 188.106 | 287.683 | -99.577 | -35 |
| Radio Siegen | 186.885 | 270.483 | -83.598 | -31 |
| RauteMusik.BLACKBEATS | 180.359 | 194.478 | -14.119 | -7 |
| Bayern plus Livestream | 177.228 | 193.347 | -16.119 | -8 |
| Jam FM - NEW MUSIC RADIO | 176.982 | 184.631 | -7.649 | -4 |
| Radio RSG | 161.429 | 184.629 | -23.200 | -13 |
| Radio 90,1 | 159.284 | 174.753 | -15.469 | -9 |
| Radio Sauerland | 155.649 | 177.151 | -21.502 | -12 |
| RauteMusik.BIGCITYBEATS.FM | 154.723 | 72.354 | 82.369 | 114 |
| baden.fm (simulcast) | 153.652 | 150.943 | 2.709 | 2 |
| NE-WS 89.4 | 151.272 | 169.842 | -18.570 | -11 |
| Paradiso Berlin | 150.037 | |||
| Radio Seefunk RSF (simulcast) | 148.871 | 154.199 | -5.328 | -3 |
| HITRADIO OHR (simulcast) | 146.777 | 158.306 | -11.529 | -7 |
| Radio WAF | 145.458 | 239.695 | -94.237 | -39 |
| Antenne Niederrhein | 143.031 | 149.959 | -6.928 | -5 |
| SWR Aktuell Livestream | 134.829 | 144.439 | -9.610 | -7 |
| the wave - relaxing radio | 127.450 | 137.218 | -9.768 | -7 |
| Radio Neandertal | 124.812 | 133.576 | -8.764 | -7 |
| Antenne AC | 123.760 | 143.209 | -19.449 | -14 |
| RTL RADIO - Die besten Hits aller Zeiten | 121.124 | 126.439 | -5.315 | -4 |
| HOTMIX RADIO | 120.012 | 143.447 | -23.435 | -16 |
| Radio Kiepenkerl | 119.772 | 131.271 | -11.499 | -9 |
| Radio Westfalica | 118.990 | 187.273 | -68.283 | -36 |
| 103.7 UNSER DING Livestream | 117.174 | 128.572 | -11.398 | -9 |
| Radio Lippe | 110.561 | 201.214 | -90.653 | -45 |
| RauteMusik.ROCK | 106.612 | 94.119 | 12.493 | 13 |
| RauteMusik.HOUSE | 106.432 | 83.058 | 23.374 | 28 |
| Radio Oberhausen | 105.621 | 118.901 | -13.280 | -11 |
| CLASSIC ROCK RADIO Simulcast | 104.796 | 96.086 | 8.710 | 9 |
| RauteMusik.GOLDIES | 104.750 | 98.987 | 5.763 | 6 |
| Radio Leverkusen | 104.689 | 114.556 | -9.867 | -9 |
| PULS Livestream | 102.681 | 115.862 | -13.181 | -11 |
| Radio Ennepe Ruhr | 102.221 | 113.200 | -10.979 | -10 |
| kulturradio Livestream | 100.936 | |||
| Schwarzwaldradio (simulcast) | 99.146 | 91.956 | 7.190 | 8 |
| Hellweg Radio | 98.155 | 118.275 | -20.120 | -17 |
| 107.7 Radio Hagen | 97.772 | 109.388 | -11.616 | -11 |
| Radio Herford | 96.902 | 161.094 | -64.192 | -40 |
| 917xfm Livestream | 94.372 | 108.162 | -13.790 | -13 |
| RauteMusik.SCHLAGERRADIO.FM | 89.524 | 71.294 | 18.230 | 26 |
| RauteMusik.LOVEHITS | 87.729 | 85.146 | 2.583 | 3 |
| RauteMusik.TRANCE | 86.143 | 74.804 | 11.339 | 15 |
| KiRaKa Livestream | 80.172 | 110.371 | -30.199 | -27 |
| Radio Euskirchen | 77.792 | 82.119 | -4.327 | -5 |
| RauteMusik.WACKENRADIO | 75.912 | 79.229 | -3.317 | -4 |
| RauteMusik.JAM | 74.940 | 56.925 | 18.015 | 32 |
| RauteMusik.PARTYHITS | 74.888 | 60.072 | 14.816 | 25 |
| Radio MK | 69.885 | 56.531 | 13.354 | 24 |
| Radio Rur | 65.984 | 73.454 | -7.470 | -10 |
| ROCKLAND (Simulcast) | 65.215 | 65.167 | 48 | 0 |
| RauteMusik.TECHHOUSE | 64.568 | 39.725 | 24.843 | 63 |
| RauteMusik.Top 40.FM | 62.656 | 56.583 | 6.073 | 11 |
| radio ffn Comedy | 60.067 | 65.193 | -5.126 | -8 |
| Radio Herne | 59.883 | 65.847 | -5.964 | -9 |
| Radio Mülheim | 58.886 | 65.237 | -6.351 | -10 |
| RauteMusik.COUNTRY | 52.148 | 63.992 | -11.844 | -19 |
| RTL RADIO - Deutschlands Hit-Radio 93.3 - 97.0 Stream | 48.955 | 69.616 | -20.661 | -30 |
| SR 2 KulturRadio Livestream | 48.303 | 57.256 | -8.953 | -16 |
| Radio Lippe Welle Hamm | 45.801 | 46.800 | -999 | -2 |
| RauteMusik.DEUTSCHRAP | 45.422 | 50.043 | -4.621 | -9 |
| AlternativeFM | 35.856 | 39.105 | -3.249 | -8 |
| RauteMusik.KLASSIK | 32.481 | 4.597 | 27.884 | 607 |
| RauteMusik.HARDER | 32.238 | 31.937 | 301 | 1 |
| radio ffn - nur 90er | 31.524 | 26.229 | 5.295 | 20 |
| RauteMusik.STUDY | 30.203 | 4.221 | 25.982 | 616 |
| NECKAR ALB LIVE (simulcast) | 28.430 | |||
| RauteMusik.LOUNGE | 25.216 | 26.659 | -1.443 | -5 |
| RADIO ROLAND | 21.775 | |||
| Antenne Unna | 20.306 | 69.457 | -49.151 | -71 |
| RauteMusik.90S | 20.254 | 20.510 | -256 | -1 |
| RauteMusik.HAPPYHARDCORE | 18.682 | 18.085 | 597 | 3 |
| DASDING Chillout | 18.124 | 16.630 | 1.494 | 9 |
| RauteMusik.DRUMSTEP | 12.540 | 13.675 | -1.135 | -8 |
| radio ffn Peppermint FM | 11.995 | 13.207 | -1.212 | -9 |
| SWR3 Party | 10.712 | 11.143 | -431 | -4 |
| Paradiso Nord | 10.052 | |||
| DASDING Plattenleger | 9.780 | 11.258 | -1.478 | -13 |
| SWR3 Rock | 8.579 | 6.701 | 1.878 | 28 |
| RauteMusik.12PUNKS.FM | 8.414 | 13.351 | -4.937 | -37 |
| RauteMusik.ORIENTAL | 7.091 | 7.466 | -375 | -5 |
| Paradiso pur | 6.632 | |||
| SWR3 Specials 1 | 6.129 | 7.354 | -1.225 | -17 |
| RauteMusik.WORKOUT | 5.254 | 6.673 | -1.419 | -21 |
| SWR2 Archiv Radio | 4.340 | 5.688 | -1.348 | -24 |
| SWR3 Lyrix | 4.212 | 4.665 | -453 | -10 |
| RauteMusik.DAS COACHINGRADIO | 4.177 | 5.327 | -1.150 | -22 |
| DASDING Sprechstunde | 3.722 | 4.553 | -831 | -18 |
| RauteMusik.VOLKSMUSIK.FM | 3.582 | 4.018 | -436 | -11 |
| RauteMusik.SALSA | 3.519 | 3.527 | -8 | -0 |
| RauteMusik.SEX | 3.299 | 4.326 | -1.027 | -24 |
| radio deinfm | 2.873 | 4.170 | -1.297 | -31 |
| RauteMusik.TRAURIG | 2.702 | 3.611 | -909 | -25 |
| Paradiso Nashville | 2.620 | |||
| Radio Brocken Kinderzeit | 2.598 | 3.200 | -602 | -19 |
| RauteMusik.SOLOPIANO | 2.454 | 3.840 | -1.386 | -36 |
| SWR3 Specials 2 | 2.288 | 3.759 | -1.471 | -39 |
| Paradiso Jazz | 2.057 | |||
| radio ffn Tannenbaum | 1.266 | 1.347 | -81 | -6 |
| Paradiso Soul | 506 | |||
| Radio WAF deinfm | 445 | 963 | -518 | -54 |
| RauteMusik.CHRISTMAS-CHANNEL.COM | 89 | 70.581 | -70.492 | -100 |
| RauteMusik.WEIHNACHTEN.FM | 78 | 12.498 | -12.420 | -99 |
| Ostseewelle HIT-RADIO Mecklenburg-Vorpommern | 1.140.518 | 1.064.289 | 76.229 | 7 |
Quelle: Arbeitsgemeinschaft Media-Analyse e. V.
Ähnliche Beiträge:
ma IP Audio: Online-Audio Nutzung nimmt im 3. Quartal 2021 ab
Mit Radio TEDDY und Alexa werden Smart Speaker zum interaktiven Kinderlexikon
ma IP Audio: Online-Audio Nutzung steigt im 1. Quartal 2022
Online-Audio-Monitor 2022: Mehr als 30 Mio Menschen hören täglich Audio-Inhalte aus dem Internet
ma 2024 IP Audio I: Immer mehr Menschen hören Radio online
Online-Audio-Monitor Austria 2023: Musikstreaming und Webradios gleichermaßen beliebt